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I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough
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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Levels
Start
Rearranging
Rather
Titanic
Less
Dialogue
Stuff
Basic
Right
Starting
Trying
Ordinary
Level
More quotes by William McDonough
Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them right, with the help of efficiency among other tools, makes perfect sense.
William McDonough
In planetary terms, we're all downstream.
William McDonough
How do we love all the children of all species for all time?
William McDonough
Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
William McDonough
Sustainability takes forever. And that's the point.
William McDonough
It's going to sound strange probably. But I really like Frank Gehry's works.
William McDonough
Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.
William McDonough
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough
I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.
William McDonough
If you don't have an end game of something delightful, you're just moving chess pieces around.
William McDonough
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonough
Honor commerce as the engine of change.
William McDonough
In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonough
If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonough
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
William McDonough
Modern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global warning, it's not part of my plan, then we realize it's part of our defacto plan because it's the thing that's happening because we have no other plan.
William McDonough
I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
William McDonough
Design is inherently optimistic. That is its power.
William McDonough
Designers are inherently optimistic people who try to make the world a better place
William McDonough
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough