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It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.

William McDonough

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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Deep
Responsibility
Nice
Would
Planetary
Exuberance
Ethos
Abundance
Connected

More quotes by William McDonough

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The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
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You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.
William McDonough
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I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things.
William McDonough
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We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.
William McDonough
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Designers are inherently optimistic people who try to make the world a better place
William McDonough
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All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough
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Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
William McDonough
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We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.
William McDonough
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We are not a green standard, we are a quality standard. We're different, we're multi dimensional.
William McDonough
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You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
William McDonough
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In planetary terms, we're all downstream.
William McDonough
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We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
William McDonough
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How do we love all the children of all species for all time?
William McDonough
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I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough
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We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonough
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Designing renders visible our hopes and dreams. It is the first signal of human intentions.
William McDonough
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Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
William McDonough
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If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonough
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Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them right, with the help of efficiency among other tools, makes perfect sense.
William McDonough
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I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
William McDonough