Quote

I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.

William McDonough

Change background

T
T
T

Change font

TAGS & TOPICS

William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Exciting
Expression
Exuberance
Creative
Elbows
Free
Signal
Really
Signals
Think
Delightful
Thinking
Abundance
People
Diversity

More quotes by William McDonough

Image
We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.
William McDonough
Image
The surest way to heal an eco-system is to connect it to more of itself.
William McDonough
Image
We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.
William McDonough
Image
If design is the first signal of human intention.
William McDonough
Image
Designers are inherently optimistic people who try to make the world a better place
William McDonough
Image
It's going to sound strange probably. But I really like Frank Gehry's works.
William McDonough
Image
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!
William McDonough
Image
We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
William McDonough
Image
In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonough
Image
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
William McDonough
Image
Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
William McDonough
Image
All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough
Image
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
William McDonough
Image
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
Image
Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
William McDonough
Image
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?
William McDonough
Image
Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonough
Image
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough
Image
We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem
William McDonough
Image
In planetary terms, we're all downstream.
William McDonough