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I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.
William McDonough
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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Thinking
Abundance
People
Diversity
Exciting
Expression
Exuberance
Creative
Elbows
Free
Signal
Really
Signals
Think
Delightful
More quotes by William McDonough
I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
William McDonough
Sustainability takes forever. And that's the point.
William McDonough
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?
William McDonough
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.
William McDonough
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough
We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.
William McDonough
It's going to sound strange probably. But I really like Frank Gehry's works.
William McDonough
In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonough
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonough
Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
William McDonough
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!
William McDonough
Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.
William McDonough
We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem
William McDonough
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
William McDonough
It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonough
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
William McDonough
All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough
The surest way to heal an eco-system is to connect it to more of itself.
William McDonough