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It's going to sound strange probably. But I really like Frank Gehry's works.
William McDonough
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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Like
Frank
Works
Strange
Probably
Sound
Going
Really
More quotes by William McDonough
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough
Richard Meier told me, 'Young man, solar energy has nothing to do with architecture.'
William McDonough
It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonough
We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonough
All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough
Modern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global warning, it's not part of my plan, then we realize it's part of our defacto plan because it's the thing that's happening because we have no other plan.
William McDonough
Honor commerce as the engine of change.
William McDonough
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
William McDonough
Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.
William McDonough
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
We are not a green standard, we are a quality standard. We're different, we're multi dimensional.
William McDonough
If design is the first signal of human intention.
William McDonough
Designers are inherently optimistic people who try to make the world a better place
William McDonough
I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
William McDonough
I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things.
William McDonough
We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem
William McDonough
I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
William McDonough
Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
William McDonough
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
William McDonough
If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonough
