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It's going to sound strange probably. But I really like Frank Gehry's works.

William McDonough

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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Frank
Works
Strange
Probably
Sound
Going
Really
Like

More quotes by William McDonough

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It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonough
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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonough
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We are not a green standard, we are a quality standard. We're different, we're multi dimensional.
William McDonough
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So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
William McDonough
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Sustainability takes forever. And that's the point.
William McDonough
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We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonough
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I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
William McDonough
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If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonough
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In planetary terms, we're all downstream.
William McDonough
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The surest way to heal an eco-system is to connect it to more of itself.
William McDonough
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Design is inherently optimistic. That is its power.
William McDonough
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The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.
William McDonough
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You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
William McDonough
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I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough
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All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough
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The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
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Honor commerce as the engine of change.
William McDonough
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In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonough
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The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonough
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I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things.
William McDonough