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If you don't have an end game of something delightful, you're just moving chess pieces around.
William McDonough
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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Chess
Pieces
Game
Games
Moving
Ends
Around
Something
Delightful
More quotes by William McDonough
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
William McDonough
Design is inherently optimistic. That is its power.
William McDonough
In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonough
This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.
William McDonough
How do we love all the children of all species for all time?
William McDonough
Honor commerce as the engine of change.
William McDonough
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonough
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
William McDonough
I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
William McDonough
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough
Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them right, with the help of efficiency among other tools, makes perfect sense.
William McDonough
If design is the first signal of human intention.
William McDonough
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
William McDonough
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?
William McDonough
We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonough
It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonough
We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
William McDonough
The surest way to heal an eco-system is to connect it to more of itself.
William McDonough
We are not a green standard, we are a quality standard. We're different, we're multi dimensional.
William McDonough
In planetary terms, we're all downstream.
William McDonough
