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Sustainability takes forever. And that's the point.

William McDonough

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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Point
Sustainability
Takes
Forever

More quotes by William McDonough

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The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.
William McDonough
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Designers are inherently optimistic people who try to make the world a better place
William McDonough
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Honor commerce as the engine of change.
William McDonough
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If design is the first signal of human intention.
William McDonough
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It's going to sound strange probably. But I really like Frank Gehry's works.
William McDonough
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We are not a green standard, we are a quality standard. We're different, we're multi dimensional.
William McDonough
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We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
William McDonough
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I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.
William McDonough
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In planetary terms, we're all downstream.
William McDonough
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I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
William McDonough
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I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough
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The surest way to heal an eco-system is to connect it to more of itself.
William McDonough
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Richard Meier told me, 'Young man, solar energy has nothing to do with architecture.'
William McDonough
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Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
William McDonough
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Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them right, with the help of efficiency among other tools, makes perfect sense.
William McDonough
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Designing renders visible our hopes and dreams. It is the first signal of human intentions.
William McDonough
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To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
William McDonough
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I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things.
William McDonough
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You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
William McDonough
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Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!
William McDonough