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Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.

William McDonough

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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Air
Ecologically
Safe
Delightfully
Healthy
Elegantly
Goal
Economically
Water
Diverse
Power
Soil
World
Enjoyed
Clean
Equitably

More quotes by William McDonough

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It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonough
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The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
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Honor commerce as the engine of change.
William McDonough
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So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
William McDonough
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How do we love all the children of all species for all time?
William McDonough
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If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonough
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Richard Meier told me, 'Young man, solar energy has nothing to do with architecture.'
William McDonough
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I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
William McDonough
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I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.
William McDonough
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The surest way to heal an eco-system is to connect it to more of itself.
William McDonough
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If you don't have an end game of something delightful, you're just moving chess pieces around.
William McDonough
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We realized we don't have an invention, that's why we gave it away.
William McDonough
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The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.
William McDonough
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And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough
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Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
William McDonough
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I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough
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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonough
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Design is inherently optimistic. That is its power.
William McDonough
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All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough
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Designers are inherently optimistic people who try to make the world a better place
William McDonough