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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

William McDonough

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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Less
Trying
Good
Redesign
Figuring
Earnest
Begins
Stop
Start

More quotes by William McDonough

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How do we love all the children of all species for all time?
William McDonough
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We realized we don't have an invention, that's why we gave it away.
William McDonough
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The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.
William McDonough
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You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.
William McDonough
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We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.
William McDonough
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All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough
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I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.
William McDonough
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Sustainability takes forever. And that's the point.
William McDonough
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Designers are inherently optimistic people who try to make the world a better place
William McDonough
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If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonough
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It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonough
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We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.
William McDonough
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It's going to sound strange probably. But I really like Frank Gehry's works.
William McDonough
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We are not a green standard, we are a quality standard. We're different, we're multi dimensional.
William McDonough
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The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonough
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If you don't have an end game of something delightful, you're just moving chess pieces around.
William McDonough
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Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
William McDonough
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In planetary terms, we're all downstream.
William McDonough
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The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
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If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
William McDonough