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If your broker or investment advisor is not familiar with the concept of standard deviation of returns, get a new one.

William J. Bernstein

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William J. Bernstein
Age: 76
Born: 1948
Born: January 1
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Chemist
Economist
Neurologist
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Advisors
Standards
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More quotes by William J. Bernstein

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It's bad enough that you have to take market risk. Only a fool takes on the additional risk of doing yet more damage by failing to diversify properly with his or her nest egg. Avoid the problem-buy a well-run index fund and own the whole market.
William J. Bernstein
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Investment success accrues not so much to the brilliant as to the disciplined.
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A fast food job, for most people, should be an entry level position. If you see no path for advancement beyond that, it's time to take a real fast look at your human capital and learn a skill that will make you more money.
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Mutual fund manager performance does not persist and the return of stock picking is zero.
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There are two kinds of investors, be they large or small: those who don't know where the market is headed and those who don't know what they don't know. Then again, there is a third type of investor: the investment professional, who indeed knows he doesn't know, but whose livelihood depends upon appearing to know.
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All the things that make us human make us terrible investors and you have to understand what they are and how to avoid them.
William J. Bernstein
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It's human nature to find patterns where there are none and to find skill where luck is a more likely explanation (particularly if you're the lucky manager).
William J. Bernstein
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For the taxable investor, indexing means never having to say you're sorry.
William J. Bernstein
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You have to understand what market history looks like. What market history tells you is that the very, very best investments are made when things look the worst.
William J. Bernstein
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The typical fund company services 401k plan participants in the same way that Baby Face Nelson serviced banks.
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Wall Street is littered with the bones of those who knew just what to do, but could not bring themselves to do it.
William J. Bernstein
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The deeper one delves, the worse things look for actively managed funds.
William J. Bernstein
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You have to ask yourself, what are the things that matter to you most in your life? If you have to have a latte every day that'snice to have right now, but if you take that latte every day right now, you may wind up eating cat food when you are 70. And you have to decide which is worse.
William J. Bernstein
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Bluntly put, there's no chance that your doctor, dentist, or attorney is a high-school dropout. Your stockbroker, however, just might be.
William J. Bernstein
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The essence of effective portfolio construction is the use of a large number of poorly correlated assets.
William J. Bernstein
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Do the math. Expect catastrophes. Whatever happens, stay the course.
William J. Bernstein
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When it comes to fund managers and market strategists, this year's hero usually turns into next year's zero.
William J. Bernstein
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No one in his right mind would walk into the cockpit of an airplane and try to fly it, or into an operating theater and open a belly. And yet they think nothing of managing their retirement assets. I've done all three, and I'm here to tell you that managing money is, in its most critical elements even more demanding than the first two.
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The key aspect of an index fund is that many of them, not all of them, but many of them are extremely cheap.
William J. Bernstein
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The reason that 'guru' is such a popular word is because 'charlatan' is so hard to spell.
William J. Bernstein