Quote

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
True
Wells
Blossom
Well
Cultivate
Need
Seed
Right
Soil
Needs
Seeds
Good
Thinking
Flower

More quotes by William Bernbach

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Our job is to bring the dead facts to life.
William Bernbach
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Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach
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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
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Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
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It's not just what you say that stirs people. It's the way that you say it.
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Nobody counts the number of ads you run they just remember the impression you make.
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The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
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Because an appeal makes logical sense is no guarantee that it will work.
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Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
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Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
William Bernbach
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Research can trap you into the past.
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Word of mouth is the best medium of all.
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In advertising, not to be different is virtually suicidal.
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Persuasion is not a science but an art
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
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Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
William Bernbach