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For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Needs
Soil
Good
Seeds
Thinking
Flower
True
Wells
Well
Blossom
Need
Cultivate
Right
Seed

More quotes by William Bernbach

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In advertising, not to be different is virtually suicidal.
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
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Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
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We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
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Because an appeal makes logical sense is no guarantee that it will work.
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Research can trap you into the past.
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
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Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
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You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
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It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
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If your advertising goes unnoticed, everything else is academic!
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
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The heart of creativity is discipline.
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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In communications, familiarity breeds apathy.
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Advertising is the art of persuasion.
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The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
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