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For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Need
Cultivate
Right
Seed
Needs
Soil
Good
Seeds
Thinking
Flower
True
Wells
Well
Blossom

More quotes by William Bernbach

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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
William Bernbach
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
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Advertising is the art of persuasion.
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Let us prove to the world that good taste, good art, and good writing can be good selling.
William Bernbach
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A principle isn't a principle until it costs you something.
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It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
William Bernbach
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Persuasion is not a science but an art
William Bernbach
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Today's smartest advertising style is tomorrow's corn.
William Bernbach
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The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William Bernbach
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Adapt your techniques to an idea, not an idea to your techniques.
William Bernbach
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Advertising doesn't create a product advantage. It can only convey it.
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An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
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Our job is to bring the dead facts to life.
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Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
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The most powerful element in advertising is the truth.
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Properly practiced creativity can make one ad do the work of ten.
William Bernbach
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Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
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Imitation can be commercial suicide.
William Bernbach
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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
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Research can trap you into the past.
William Bernbach