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The heart of creativity is discipline.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Discipline
Creativity
Heart

More quotes by William Bernbach

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Research can trap you into the past.
William Bernbach
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You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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Our job is to bring the dead facts to life.
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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
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Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
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Word of mouth is the best medium of all.
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The difference between the forgettable and the enduring is artistry.
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Rules are what the artist breaks the memorable never emerged from a formula.
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Creativity is the most practical thing a businessman can employ.
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You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
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Adapt your techniques to an idea, not an idea to your techniques.
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Never do anything yourself that you can hire someone else to do, especially if they can do it better.
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In communications, familiarity breeds apathy.
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In advertising, not to be different is virtually suicidal.
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An idea can turn to dust or magic, depending on the talent that rubs against it.
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Persuasion is not a science but an art
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach