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The heart of creativity is discipline.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Heart
Discipline
Creativity

More quotes by William Bernbach

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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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The most powerful element in advertising is the truth.
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All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
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If your advertising goes unnoticed, everything else is academic!
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If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
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Today's smartest advertising style is tomorrow's corn.
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Word of mouth is the best medium of all.
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Advertising is the art of persuasion.
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Persuasion is not a science but an art
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Properly practiced creativity can make one ad do the work of ten.
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For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
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Rules are what the artist breaks the memorable never emerged from a formula.
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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In communications, familiarity breeds apathy.
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
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I warn you against believing that advertising is a science.
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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
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Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
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