Quote

Don't confuse good taste with the absence of taste.

William Bernbach

Change background

T
T
T

Change font

TAGS & TOPICS

William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Confuse
Absence
Taste
Good

More quotes by William Bernbach

Image
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
William Bernbach
Image
Research can trap you into the past.
William Bernbach
Image
Persuasion is not a science but an art
William Bernbach
Image
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
William Bernbach
Image
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
William Bernbach
Image
You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
William Bernbach
Image
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Image
The most powerful element in advertising is the truth.
William Bernbach
Image
Because an appeal makes logical sense is no guarantee that it will work.
William Bernbach
Image
In communications, familiarity breeds apathy.
William Bernbach
Image
Imitation can be commercial suicide.
William Bernbach
Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
Image
I warn you against believing that advertising is a science.
William Bernbach
Image
A principle isn't a principle until it costs you something.
William Bernbach
Image
The heart of creativity is discipline.
William Bernbach
Image
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach
Image
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
Image
Creativity is the most practical thing a businessman can employ.
William Bernbach
Image
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach
Image
The difference between the forgettable and the enduring is artistry.
William Bernbach