Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
William Bernbach
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Nature
Fail
Human
Touch
Humans
Succeed
Without
Failing
Men
Move
People
Creative
Success
Artistry
Moving
Insight
More quotes by William Bernbach
Today's smartest advertising style is tomorrow's corn.
William Bernbach
I warn you against believing that advertising is a science.
William Bernbach
It's not just what you say that stirs people. It's the way that you say it.
William Bernbach
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
A principle isn't a principle until it costs you something.
William Bernbach
Word of mouth is the best medium of all.
William Bernbach
The heart of creativity is discipline.
William Bernbach
You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
William Bernbach
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
William Bernbach
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach
Research can trap you into the past.
William Bernbach
If your advertising goes unnoticed, everything else is academic!
William Bernbach
Adapt your techniques to an idea, not an idea to your techniques.
William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
William Bernbach
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach
Imitation can be commercial suicide.
William Bernbach
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
William Bernbach
Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach