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Properly practiced creativity can make one ad do the work of ten.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Belief
Work
Make
Practiced
Ads
Properly
Ten
Creativity

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An idea can turn to dust or magic, depending on the talent that rubs against it.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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