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We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Mold
Statistics
Busy
Listening
Create
Opinion
Public
Forget
Measuring

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Rules are what the artist breaks the memorable never emerged from a formula.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
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If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
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