Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William Bernbach
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Always
Realms
Men
Poets
Poet
Design
Imagination
Facts
Jumped
Ideas
Realm
Real
Giants
More quotes by William Bernbach
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
The most powerful element in advertising is the truth.
William Bernbach
Research can trap you into the past.
William Bernbach
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
William Bernbach
Our job is to bring the dead facts to life.
William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
I warn you against believing that advertising is a science.
William Bernbach
Persuasion is not a science but an art
William Bernbach
A principle isn't a principle until it costs you something.
William Bernbach
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
William Bernbach
In communications, familiarity breeds apathy.
William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
The difference between the forgettable and the enduring is artistry.
William Bernbach
Word of mouth is the best medium of all.
William Bernbach
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
Advertising is the art of persuasion.
William Bernbach
Because an appeal makes logical sense is no guarantee that it will work.
William Bernbach
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach