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The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William Bernbach
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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Poet
Design
Imagination
Facts
Jumped
Ideas
Realm
Real
Giants
Always
Realms
Men
Poets
More quotes by William Bernbach
Don't confuse good taste with the absence of taste.
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Never do anything yourself that you can hire someone else to do, especially if they can do it better.
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Creativity is the most practical thing a businessman can employ.
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Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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Properly practiced creativity can make one ad do the work of ten.
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
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All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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Today's smartest advertising style is tomorrow's corn.
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We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
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Word of mouth is the best medium of all.
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Nobody counts the number of ads you run they just remember the impression you make.
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I warn you against believing that advertising is a science.
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It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
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Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
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For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
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Advertising doesn't create a product advantage. It can only convey it.
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