Quote

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

William Bernbach

Change background

T
T
T

Change font

TAGS & TOPICS

William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Never
Hire
Especially
Design
Else
Someone
Anything
Better

More quotes by William Bernbach

Image
The difference between the forgettable and the enduring is artistry.
William Bernbach
Image
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
William Bernbach
Image
Today's smartest advertising style is tomorrow's corn.
William Bernbach
Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
William Bernbach
Image
It's not just what you say that stirs people. It's the way that you say it.
William Bernbach
Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
Image
You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.
William Bernbach
Image
Adapt your techniques to an idea, not an idea to your techniques.
William Bernbach
Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
Image
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
Image
The heart of creativity is discipline.
William Bernbach
Image
Let us prove to the world that good taste, good art, and good writing can be good selling.
William Bernbach
Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
William Bernbach
Image
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
William Bernbach
Image
Our job is to bring the dead facts to life.
William Bernbach
Image
Because an appeal makes logical sense is no guarantee that it will work.
William Bernbach
Image
Research can trap you into the past.
William Bernbach
Image
The most powerful element in advertising is the truth.
William Bernbach
Image
Word of mouth is the best medium of all.
William Bernbach
Image
Imitation can be commercial suicide.
William Bernbach