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Never do anything yourself that you can hire someone else to do, especially if they can do it better.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Hire
Especially
Design
Else
Someone
Anything
Better
Never

More quotes by William Bernbach

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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
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The difference between the forgettable and the enduring is artistry.
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For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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An idea can turn to dust or magic, depending on the talent that rubs against it.
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Our job is to bring the dead facts to life.
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If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
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Nobody counts the number of ads you run they just remember the impression you make.
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Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
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You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
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A principle isn't a principle until it costs you something.
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Don't confuse good taste with the absence of taste.
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Adapt your techniques to an idea, not an idea to your techniques.
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Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
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Creativity is the most practical thing a businessman can employ.
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
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All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
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You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
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If your advertising goes unnoticed, everything else is academic!
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We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach