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Never do anything yourself that you can hire someone else to do, especially if they can do it better.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Someone
Anything
Better
Never
Hire
Especially
Design
Else

More quotes by William Bernbach

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Rules are what the artist breaks the memorable never emerged from a formula.
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The most powerful element in advertising is the truth.
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I warn you against believing that advertising is a science.
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It's not just what you say that stirs people. It's the way that you say it.
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You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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Creativity is the most practical thing a businessman can employ.
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
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Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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Persuasion is not a science but an art
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Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
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Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
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Because an appeal makes logical sense is no guarantee that it will work.
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Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
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Imitation can be commercial suicide.
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Word of mouth is the best medium of all.
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Our job is to bring the dead facts to life.
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