Quote

If your advertising goes unnoticed, everything else is academic!

William Bernbach

Change background

T
T
T

Change font

TAGS & TOPICS

William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Goes
Business
Else
Everything
Unnoticed
Academic
Advertising
Design

More quotes by William Bernbach

Image
Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach
Image
In communications, familiarity breeds apathy.
William Bernbach
Image
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
Image
In advertising, not to be different is virtually suicidal.
William Bernbach
Image
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Image
Creativity is the most practical thing a businessman can employ.
William Bernbach
Image
Adapt your techniques to an idea, not an idea to your techniques.
William Bernbach
Image
Advertising is the art of persuasion.
William Bernbach
Image
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
William Bernbach
Image
You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.
William Bernbach
Image
Our job is to bring the dead facts to life.
William Bernbach
Image
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
William Bernbach
Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
William Bernbach
Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
Image
A principle isn't a principle until it costs you something.
William Bernbach
Image
It's not just what you say that stirs people. It's the way that you say it.
William Bernbach
Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
Image
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
William Bernbach
Image
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach
Image
Persuasion is not a science but an art
William Bernbach