Quote

If your advertising goes unnoticed, everything else is academic!

William Bernbach

Change background

T
T
T

Change font

TAGS & TOPICS

William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Design
Goes
Business
Else
Everything
Unnoticed
Academic
Advertising

More quotes by William Bernbach

Image
In communications, familiarity breeds apathy.
William Bernbach
Image
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
Image
The most powerful element in advertising is the truth.
William Bernbach
Image
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Image
Today's smartest advertising style is tomorrow's corn.
William Bernbach
Image
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach
Image
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach
Image
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
William Bernbach
Image
Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach
Image
I warn you against believing that advertising is a science.
William Bernbach
Image
Let us prove to the world that good taste, good art, and good writing can be good selling.
William Bernbach
Image
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
William Bernbach
Image
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
William Bernbach
Image
Advertising is the art of persuasion.
William Bernbach
Image
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
William Bernbach
Image
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
Image
The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
William Bernbach
Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
William Bernbach
Image
Adapt your techniques to an idea, not an idea to your techniques.
William Bernbach
Image
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach