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Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Ideas
Analyse
Love
Disappears
Like
Analysis
Advertising
Disappear
Logic
Emotion
Idea
Sterilize

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Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
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The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
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Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
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Don't confuse good taste with the absence of taste.
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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Never do anything yourself that you can hire someone else to do, especially if they can do it better.
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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In advertising, not to be different is virtually suicidal.
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