Quote

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

William Bernbach

Change background

T
T
T

Change font

TAGS & TOPICS

William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Compulsions
Humans
Touch
Dominate
Nothing
Powerful
Compulsion
Things
Knowledge
Men
Action
Instincts
Nature
Insight
Persons
Drive
Person
Instinct
Abut
Human
Core

More quotes by William Bernbach

Image
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
William Bernbach
Image
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
William Bernbach
Image
You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
William Bernbach
Image
The most powerful element in advertising is the truth.
William Bernbach
Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William Bernbach
Image
Imitation can be commercial suicide.
William Bernbach
Image
Let us prove to the world that good taste, good art, and good writing can be good selling.
William Bernbach
Image
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach
Image
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach
Image
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
William Bernbach
Image
Research can trap you into the past.
William Bernbach
Image
The difference between the forgettable and the enduring is artistry.
William Bernbach
Image
In communications, familiarity breeds apathy.
William Bernbach
Image
Persuasion is not a science but an art
William Bernbach
Image
Today's smartest advertising style is tomorrow's corn.
William Bernbach
Image
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
William Bernbach
Image
It's not just what you say that stirs people. It's the way that you say it.
William Bernbach
Image
Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach
Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach