Quote

Word of mouth is the best medium of all.

William Bernbach

Change background

T
T
T

Change font

TAGS & TOPICS

William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Word
Business
Best
Medium
Mediums
Advertising
Mouth
Mouths
Media

More quotes by William Bernbach

Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
William Bernbach
Image
Creativity is the most practical thing a businessman can employ.
William Bernbach
Image
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
William Bernbach
Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
Image
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
Image
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
William Bernbach
Image
The difference between the forgettable and the enduring is artistry.
William Bernbach
Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William Bernbach
Image
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
William Bernbach
Image
Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach
Image
Imitation can be commercial suicide.
William Bernbach
Image
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
William Bernbach
Image
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
William Bernbach
Image
Because an appeal makes logical sense is no guarantee that it will work.
William Bernbach
Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
Image
The most powerful element in advertising is the truth.
William Bernbach
Image
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach
Image
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
Image
Properly practiced creativity can make one ad do the work of ten.
William Bernbach