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Word of mouth is the best medium of all.
William Bernbach
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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Business
Best
Medium
Mediums
Advertising
Mouth
Mouths
Media
Word
More quotes by William Bernbach
You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
William Bernbach
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
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Persuasion is not a science but an art
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Nobody counts the number of ads you run they just remember the impression you make.
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Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
William Bernbach
I warn you against believing that advertising is a science.
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An idea can turn to dust or magic, depending on the talent that rubs against it.
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Advertising is the art of persuasion.
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
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If your advertising goes unnoticed, everything else is academic!
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All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
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Rules are what the artist breaks the memorable never emerged from a formula.
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You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.
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Our job is to bring the dead facts to life.
William Bernbach
The heart of creativity is discipline.
William Bernbach
Don't confuse good taste with the absence of taste.
William Bernbach
