Quote

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach

Change background

T
T
T

Change font

TAGS & TOPICS

William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Motivational
Rubs
Design
Depending
Talent
Advertising
Turn
Dust
Goal
Motivation
Turns
Creativity
Idea
Positive
Ideas
Magic

More quotes by William Bernbach

Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William Bernbach
Image
Don't confuse good taste with the absence of taste.
William Bernbach
Image
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach
Image
Today's smartest advertising style is tomorrow's corn.
William Bernbach
Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
Image
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
William Bernbach
Image
Adapt your techniques to an idea, not an idea to your techniques.
William Bernbach
Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
Image
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach
Image
It's not just what you say that stirs people. It's the way that you say it.
William Bernbach
Image
You cannot sell a man who isn't listening word of mouth is the best medium of all and dullness won't sell your product, but neither will irrelevant brilliance.
William Bernbach
Image
Let us prove to the world that good taste, good art, and good writing can be good selling.
William Bernbach
Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
William Bernbach
Image
Research can trap you into the past.
William Bernbach
Image
Creativity is the most practical thing a businessman can employ.
William Bernbach
Image
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
Image
Word of mouth is the best medium of all.
William Bernbach
Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
William Bernbach
Image
Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach
Image
In advertising, not to be different is virtually suicidal.
William Bernbach