Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Ideas
Magic
Motivational
Rubs
Design
Depending
Talent
Advertising
Turn
Dust
Goal
Motivation
Turns
Creativity
Idea
Positive
More quotes by William Bernbach
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
William Bernbach
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
William Bernbach
Advertising is the art of persuasion.
William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
The difference between the forgettable and the enduring is artistry.
William Bernbach
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach
Creativity is the most practical thing a businessman can employ.
William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
William Bernbach
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
William Bernbach
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
William Bernbach
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
William Bernbach
Persuasion is not a science but an art
William Bernbach
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
Nobody counts the number of ads you run they just remember the impression you make.
William Bernbach
Imitation can be commercial suicide.
William Bernbach
It's not just what you say that stirs people. It's the way that you say it.
William Bernbach
The heart of creativity is discipline.
William Bernbach
In advertising, not to be different is virtually suicidal.
William Bernbach
