Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
Nobody counts the number of ads you run they just remember the impression you make.
William Bernbach
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Nobody
Publicity
Numbers
Ads
Business
Counts
Running
Marketing
Remember
Advertising
Make
Impression
Selling
Adverts
Number
Advertisements
More quotes by William Bernbach
Rules are what the artist breaks the memorable never emerged from a formula.
William Bernbach
Imitation can be commercial suicide.
William Bernbach
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William Bernbach
Word of mouth is the best medium of all.
William Bernbach
Research can trap you into the past.
William Bernbach
Adapt your techniques to an idea, not an idea to your techniques.
William Bernbach
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
The difference between the forgettable and the enduring is artistry.
William Bernbach
A principle isn't a principle until it costs you something.
William Bernbach
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
William Bernbach
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
William Bernbach
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
The heart of creativity is discipline.
William Bernbach
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
William Bernbach
Don't confuse good taste with the absence of taste.
William Bernbach
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
William Bernbach
