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Today's smartest advertising style is tomorrow's corn.

William Bernbach

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William Bernbach
Age: 71 †
Born: 1911
Born: August 13
Died: 1982
Died: October 2
Art Director
Economist
Entrepreneur
The Bronx
New York City
Advertising
Tomorrow
Style
Business
Today
Smartest
Corn

More quotes by William Bernbach

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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
William Bernbach
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Word of mouth is the best medium of all.
William Bernbach
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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Adapt your techniques to an idea, not an idea to your techniques.
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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The most powerful element in advertising is the truth.
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Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
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We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William Bernbach
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In communications, familiarity breeds apathy.
William Bernbach
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Never do anything yourself that you can hire someone else to do, especially if they can do it better.
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach
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A principle isn't a principle until it costs you something.
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Rules are what the artist breaks the memorable never emerged from a formula.
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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
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Nobody counts the number of ads you run they just remember the impression you make.
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Advertising is the art of persuasion.
William Bernbach
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You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.
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The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William Bernbach
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Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
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For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach