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Basically, the single-most important decision in evaluating a business is pricing power.

Warren Buffett

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Warren Buffett
Age: 94
Born: 1930
Born: August 30
Entrepreneur
Financier
Investor
Shareholder
Omaha
Nebraska
Warren Edward Buffett
Single
Decision
Business
Power
Important
Evaluating
Pricing
Basically

More quotes by Warren Buffett

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Fear is the foe of the faddist, but the friend of the fundamentalist.
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Businesses always have opportunities to improve service, product lines, manufacturing techniques, and the like, and obviously these opportunities should be seized. But a business that constantly encounters major change also encounters many chances for major error
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The three most important words in investing...Margin of Safety.
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It is to our advantage to have securities do nothing price-wise for months, or perhaps years, while we are buying them.
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I can do anything I want, basically, as long as it doesn't involve athletic ability, or something like that.
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I've argued with the senators and congressmen I've talked to. You don't want to be too little too late. If you buy them at the right price, you may be buying two trillion of face value.
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Only those who will be sellers of equities in the near future should be happy at seeing stocks rise. Prospective purchasers should much prefer sinking prices.
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It's the deleveraging that's going on right now that has caused the credit crisis.
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Never invest in a business you don't understand.
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My job is essentially just corralling more and more and more facts and information, and occasionally seeing whether that leads to some action.
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The purpose of life is to be loved by as many people as possible among those you want to have love you
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I think that both parties should declare the debt limit as a political weapon of mass destruction which can't be used. I mean, it is silly to have a country that has 237 years building up its reputation and then have people threaten to tear it down because they're not getting some other matter.
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Inactivity strikes us as intelligent behavior.
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We continue to make more money when snoring than when active.
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If I knew where I was going to want to live the next five or 10 years I would buy a home and I'd finance it with a 30-year mortgage... It's a terrific deal.
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You are lucky in life if you have the right heroes. I advise all of you, to the extent you can, to pick out a few heroes
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Remember that the stock market is manic-depressive.
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I have never been able to understand why the tax comes as such a body blow to many people since the rate on long-term capital gain is lower than on most likes of endeavor (tax policy indicated digging ditches is regarded as socially less desirable than shuffling stock certificates).
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I'm not worried they're all about the investments we make. I mean, listen, this country - we've got $46,000 or $47,000 of GDP per capita. Now, we've done pretty darn well. We'll do better in the future.
Warren Buffett
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An investor needs to do very few things right as long as he or she avoids big mistakes.
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