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Never invest in a business you don't understand.

Warren Buffett

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Warren Buffett
Age: 94
Born: 1930
Born: August 30
Entrepreneur
Financier
Investor
Shareholder
Omaha
Nebraska
Warren Edward Buffett
Never
Invest
Understand
Business

More quotes by Warren Buffett

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A pack of lemmings looks like a group of rugged individualists compared with Wall Street when it gets a concept in its teeth.
Warren Buffett
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I think the oversight is great, and I think that oversight ought to be devoted almost entirely to the question is this being done at market you know. In other words, you want to make sure that the government isn't investing foolishly. But you don't want to care about which congressional districts it goes to or whether banks get favored over.
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For some reason people take their cues from price action rather than from values. Price is what you pay. Value is what you get.
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People always should know better. People don't get - they don't get smarter about things that get as basic as greed.
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I think once you start putting phony figures into financial statements, you get in a lot of trouble. And we've seen so much of that in the last 20 years.
Warren Buffett
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Never test the depth of river with both the feet.
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If you get to my age in life and nobody thinks well of you, I don't care how big your bank account is, your life is a disaster.
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Traditional wisdom is long on tradition and short on wisdom.
Warren Buffett
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It is more important to say no to an opportunity, than to say yes.
Warren Buffett
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The big question about how people behave is whether they've got an Inner Scorecard or an Outer Scorecard. It helps if you can be satisfied with an Inner Scorecard.
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The nature of democracy is such that when there's - there'll be revulsion, obviously, towards - that's never going to happen again.
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Our goal is to find an outstanding business at a sensible price, not a mediocre business at a bargain price.
Warren Buffett
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I'll take the deal, whatever you want to do.
Warren Buffett
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In my opinion, the entire field of investment management, involving hundreds of billions of dollars, would be more satisfactorily conducted if everyone had a good yardstick for measurement of ability and sensibly applied it.
Warren Buffett
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While the poor and middle class fight for us in Afghanistan, and while most Americans struggle to make ends meet, we mega-rich continue to get our extraordinary tax breaks.
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The key to success is emotional stability.
Warren Buffett
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We like to buy businesses, but we don't like to sell them.
Warren Buffett
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The difference between successful people and really successful people is that really successful people say no to almost everything.
Warren Buffett
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Do what you love and work for whom you admire the most, and you've given yourself the best chance in life you can.
Warren Buffett
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The financial calculus that Charlie and I employ would never permit our trading a good night's sleep for a shot at a few extra percentage points of return. I've never believed in risking what my friends and family have and need in order to pursue what they don't have and don't need.
Warren Buffett