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Never invest in a business you don't understand.

Warren Buffett

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Warren Buffett
Age: 94
Born: 1930
Born: August 30
Entrepreneur
Financier
Investor
Shareholder
Omaha
Nebraska
Warren Edward Buffett
Invest
Understand
Business
Never

More quotes by Warren Buffett

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Take the high road it's far less crowded.
Warren Buffett
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Never risk what you have and need for what we don't have and don't need.
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Market price, while used exclusively to value our investments in minority positions, is not a relevant factor when applied to our controlling interests.
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The nature of democracy is such that when there's - there'll be revulsion, obviously, towards - that's never going to happen again.
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Never test the depth of river with both the feet.
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Consciously paying more for a stock than its calculated value - in the hope that it can soon be sold for a still-higher price - should be labelled speculation
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If you're extremely rich, and you have got children, my theory was, you give them enough so they can do anything, but not enough so they can do nothing.
Warren Buffett
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The less prudence with which others conduct their affairs, the greater the prudence with which we should conduct our own affairs.
Warren Buffett
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The time to buy stocks is consistently over time. You should never buy your investments with the idea, 'I have to get a certain return.' You should look at the best return possible and learn to live with that. But you should not try to make your investments earn what you feel you need. It doesn't work that way. The stock doesn't know you own it.
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You will be right, over the course of many transactions, if your hypotheses are correct, your facts are correct, and your reasoning is correct. True conservatism is only possible through knowledge and reason.
Warren Buffett
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We have learned to turn out lots of goods and services, but we haven't learned as well how to have everybody share in the bounty. The obligation of a society as prosperous as ours is to figure out how nobody gets left too far behind.
Warren Buffett
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The greater the potential for reward in the value portfolio, the less risk there is.
Warren Buffett
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Failing conventionally is the route to go as a group, lemmings may have a rotten image, but no individual lemming has ever received bad press
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It is to our advantage to have securities do nothing price-wise for months, or perhaps years, while we are buying them.
Warren Buffett
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We've been in a recession, by any common sense definition, because if you look at the American public, they've got 20 billion - 20 trillion, I should say, worth of residential homes.
Warren Buffett
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The plan itself is opportunism. There is no plan before that.
Warren Buffett
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Forecasts usually tell us more of the forecaster than of the forecast
Warren Buffett
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By periodically investing in an index fund, the know-nothing investors can actually outperform most investment professionals.
Warren Buffett
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It irritates the hell out of me but you can't buy love.
Warren Buffett
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If you do smart things and use leverage and do one wrong thing along the way, it could wipe you out, because anything times zero is zero. But it's reinforcing when the people around you are doing it successfully, you're doing it successfully, and it's a lot like Cinderella at the ball.
Warren Buffett