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If you gave me $100 billion and said take away the soft drink leadership of Coca-Cola in the world, I'd give it back to you and say it can't be done.
Warren Buffett
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Warren Buffett
Age: 94
Born: 1930
Born: August 30
Entrepreneur
Financier
Investor
Shareholder
Omaha
Nebraska
Warren Edward Buffett
Give
Coca
Back
Billion
Take
Soft
Done
Billions
Giving
Gave
World
Leadership
Drink
Away
Cola
More quotes by Warren Buffett
Investing is simple, but not easy.
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What an investor needs is the ability to correctly evaluate selected businesses. Note that word “selected”: You don't have to be an expert on every company, or even many. You only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important knowing its boundaries, however, is vital.
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Would you rather be the world's greatest lover, but have everyone think you're the world's worst lover? Or would you rather be the world's worst lover but have everyone think you're the world's greatest lover? Now, that's an interesting question.
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I would rather sustain the penalties resulting from over-conservatism than face the consequences of error, perhaps with permanent capital loss, resulting from the adoption of New Era philosophy where trees really do grow to the sky.
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The difference between successful people and really successful people is that really successful people say no to almost everything.
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If you own the only newspaper in town, up until the last five years or so, you have pricing power and you didn't have to go to the office.
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I have always cautioned partners that I considered three years a minimum in determining whether we were performing.
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You do things when the opportunities come along. I've had periods in my life when I've had a bundle of ideas come along, and I've had long dry spells. If I get an idea next week, I'll do something. If not, I won't do a damn thing.
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Two rules: 1. Preserve the principal 2. When in doubt, see Rule #1.
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Success in investing doesn’t correlate with I.Q. Once you are above the level of 25 once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble in investing.
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We've got more productive capacity now than we ever have.
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I have worked with investors for 60 years and I have yet to see anyone - not even when capital gains rates were 39.9 percent in 1976-77 - shy away from a sensible investment because of the tax rate on the potential gain.
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We've seen what can be accomplished when we use 50% of our human capacity. If you visualize what 100% can do, you'll join me as an unbridled optimist about America's future.
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Uncertainty is the friend of the buyer of long term values.
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In my opinion, the entire field of investment management, involving hundreds of billions of dollars, would be more satisfactorily conducted if everyone had a good yardstick for measurement of ability and sensibly applied it.
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Does the business have favourable long term prospects?
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We also believe candour benefits us as managers. The CEO who misleads often in public eventually misleads himself in private.
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If you invested in a very low cost index fund - where you don't put the money in at one time, but average in over 10 years -you'll do better than 90% of people who start investing at the same time.
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If a business does well, the stock eventually follows.
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You are lucky in life if you have the right heroes. I advise all of you, to the extent you can, to pick out a few heroes
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