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I never buy anything unless I can fill out on a piece of paper my reasons. I may be wrong, but I would know the answer to that ...I'm paying $32 billion today for the Coca Cola Company because... If you can't answer that question, you shouldn't buy it. If you can answer that question, and you do it a few times, you'll make a lot of money.

Warren Buffett

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Warren Buffett
Age: 94
Born: 1930
Born: August 30
Entrepreneur
Financier
Investor
Shareholder
Omaha
Nebraska
Warren Edward Buffett
Reason
Answers
Shouldn
Make
Company
Reasons
Cola
Never
Wrong
Piece
Coca
Would
Times
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Billion
Money
Paper
Paying
Today
Unless
Fill
Anything
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Investing
May
Question
Billions

More quotes by Warren Buffett

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It's a nightmare to administer some of this sort of thing, but I want to tell the shareholders of Berkshire, to the percent we own marketable securities or things for which there are market, even if those markets - I want to tell them what it's all about.
Warren Buffett
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All but a few of the organizations do not specifically promise to deliver superior investment performance although it is perhaps not unreasonable for the public to draw such an inference from their advertised emphasis on professional management.
Warren Buffett
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Intrinsic value can be defined simply: It is the discounted value of the cash that can be taken out of a business during its remaining life.
Warren Buffett
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Only those who will be sellers of equities in the near future should be happy at seeing stocks rise. Prospective purchasers should much prefer sinking prices.
Warren Buffett
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While the poor and middle class fight for us in Afghanistan, and while most Americans struggle to make ends meet, we mega-rich continue to get our extraordinary tax breaks.
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Buy a cross section of American industry, and if a cross section of American industry doesn't work, certainly trying to pick the little beauties here and there isn't going to work either.
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Never depend on single income. Make investment to create a second source.
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It's class warfare, my class is winning, but they shouldn't be.
Warren Buffett
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If you're an investor, you're looking on what the asset is going to do, if you're a speculator, you're commonly focusing on what the price of the object is going to do, and that's not our game.
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Fear is the foe of the faddist, but the friend of the fundamentalist.
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Never invest in a business you can't understand
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Learning how to live is much more important than learning how to make a living.
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There are three kinds of people: 1. Innovators. 2. Imitators. 3. Idiots.
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Problems in a company are like cockroaches in the kitchen. You will never find just one
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Investing in a market where people believe in efficiency is like playing bridge with someone who has been told it doesn't do any good to look at the cards.
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It is unquestionably true that the investment companies have their money more conventionally invested than we do. To many people conventionality is indistinguishable from conservatism. In my view, this represents erroneous thinking. Neither a conventional nor an unconventional approach, per se, is conservative.
Warren Buffett
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It is easier to rationalize than it is to be rational.
Warren Buffett
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Anyone who believes a growth rate in excess of 15% per annum over the long term is attainable should pursue a career in sales, but avoid one in mathematics.
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We can afford to lose money - even a lot of money. But we can't afford to lose reputation - even a shred of reputation.
Warren Buffett
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I always invest in companies an idiot could run, because one day one will.
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