A beautiful question is an ambitious yet actionable question that can begin to shift the way we perceive or think about something - and that might serve as a catalyst to bring about change.

If we’re born to inquire, then why must it be taught?

Fear is the enemy of curiosity.

We have an education and business culture that tends to reward quick factual answers over imaginative inquiry. Questioning isn’t encouraged - it is barely tolerated.

Designers can show us a better future, can present us with all kinds of new possibilities so that we can decide: Is this what we want? Before any of that can happen, though, the designer must first commit—by taking what is just a faint glimmer in the mind’s eye and giving it shape and life.

A beautiful question shifts the way we think about something and often sets in motion a process than can result in change. Entrepreneurs-o r at least the successful ones-do a great job asking beautiful questions. They almost have no choice -their whole reason for being is to disrupt, innovate, solve a problem no one else is solving.