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In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter Lippmann
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Walter Lippmann
Age: 85 †
Born: 1889
Born: September 23
Died: 1974
Died: December 14
Journalist
Politician
Writer
New York City
New York
Judgment
Fickle
Wants
Superstitious
Upon
Rests
Fact
Incapable
Facts
Consumers
Ends
Advertising
Real
Likes
Thinking
Thinks
More quotes by Walter Lippmann
There comes a time when even the reformer is compelled to face the fairly widespread suspicion of the average man that politics is an exhibition in which there is much ado about nothing.
Walter Lippmann
If somebody can create an absolute system of beliefs and rules of conduct that will guide a business man at eleven o'clock in the morning, a boy trying to select a career, a woman in an unhappy love affair--well then, surely no pragmatist will object. He insists only that philosophy shall come down to earth and be tried out there.
Walter Lippmann
Leaders are the custodians of a nation's ideals, of the beliefs it cherishes, of its permanent hopes, of the faith which makes a nation out of a mere aggregation of individuals.
Walter Lippmann
The invisible government [bosses] is malign. But the evil doesn't come from the fact that it plays horse with the Newtonian theory of the constitution. What is dangerous about it is that we do not see it, cannot use it, and are compelled to submit to it.
Walter Lippmann
Social movements are at once the symptoms and the instruments of progress. Ignore them and statesmanship is irrelevant fail to use them and it is weak.
Walter Lippmann
The great social adventure of America is no longer the conquest of the wilderness but the absorption of fifty different peoples.
Walter Lippmann
What each man does is based not on direct and certain knowledge, but on pictures made by himself or given to him...
Walter Lippmann
So far as I am concerned I have no doctrinaire belief in free speech. In the interest of the war it is necessary to sacrifice some of it.
Walter Lippmann
The man who raises new issues has always been distasteful to politicians. He musses up what had been so tidily arranged.
Walter Lippmann
We must abandon the notion that the people govern. Instead, we must adopt the theory that, by their occasional mobilisations as a majority, people support or oppose the individuals who actually govern.
Walter Lippmann
The size of a man's income has considerable effect on his access to the world beyond his neighborhood. With money he can overcome almost every tangible obstacle of communication, he can travel, buy books and periodicals, and bring within the range of his attention almost any known fact of the world.
Walter Lippmann
Genius sees the dynamic purpose first, find reasons afterward.
Walter Lippmann
Successful ... politicians are insecure and intimidated men. They advance politically only as they placate, appease, bribe, seduce, bamboozle or otherwise manage to manipulate the demanding and threatening elements in their constituencies.
Walter Lippmann
To keep a faith pure, man had better retire to a monastery.
Walter Lippmann
We are concerned in public affairs, but immersed in our private ones.
Walter Lippmann
Whereas each man claims his freedom as a matter of right, the freedom he accords to other men is a matter of toleration.
Walter Lippmann
We say that the truth will make us free. Yes, but that truth is a thousand truths which grow and change.
Walter Lippmann
The public interest may be presumed to be what men would choose if they saw clearly, thought rationally, acted disinterestedly and benevolently.
Walter Lippmann
Lovers who have nothing to do but love each other are not really to be envied love and nothing else very soon is nothing else.
Walter Lippmann
Every man whose business it is to think knows that he must for part of the day create about himself a pool of silence.
Walter Lippmann