Quote

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Walter Lippmann

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Walter Lippmann
Age: 85 †
Born: 1889
Born: September 23
Died: 1974
Died: December 14
Journalist
Politician
Writer
New York City
New York
Facts
Consumers
Ends
Advertising
Real
Likes
Thinking
Thinks
Judgment
Fickle
Wants
Superstitious
Upon
Rests
Fact
Incapable

More quotes by Walter Lippmann

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There is nothing so good for the human soul as the discovery that there are ancient and flourishing civilized societies which have somehow managed to exist for many centuries and are still in being though they have had no help from the traveler in solving their problems.
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Life can be swamped by sex very easily if sex is not normally satisfied.
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The central drama of our age is how the Western nations and the Asian peoples are to find a tolerable basis of co-existence.
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The public interest may be presumed to be what men would choose if they saw clearly, thought rationally, acted disinterestedly and benevolently.
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Brains, you know, are suspect in the Republican Party.
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And the principle which distinguishes democracy from all other forms of government is that in a democracy the opposition not only is tolerated as constitutional but must be maintained because it is in fact indispensable.
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Ignore what a man desires and you ignore the very source of his power.
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The principles of the good society call for a concern with an order of being - which cannot be proved existentially to the sense organs - where it matters supremely that the human person is inviolable, that reason shall regulate the will, that truth shall prevail over error.
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What we call a democratic society might be defined for certain purposes as one in which the majority is always prepared to put down a revolutionary minority.
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The justification of majority rule in politics is not to be found in its ethical superiority.
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For the most part we do not first see, and then define, we define first and then see. In the great blooming, buzzing confusion of the outer world we pick out what our culture has already defined for us, and we tend to perceive that which we have picked out in the form stereotyped for us by our culture.
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A more conscious life is one in which a man is conscious not only of what he sees, but of the prejudices with which he sees it.
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If the estimate of the House Committee on Foreign Affairs is correct, then Russia has lost the cold war in western Europe.
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We are told about the world before we see it. We imagine most things before we experience them. And those preconceptions, unless education has made us acutely aware, govern deeply the whole process of perception.
Walter Lippmann
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It is in time of peace that the value of life is fixed. The test of war reveals it.
Walter Lippmann
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In making the great experiment of governing people by consent rather than by coercion, it is not sufficient that the party in power should have a majority. It is just as necessary that the party in power should never outrage the minority.
Walter Lippmann
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Yet this corporate being, though so insubstantial to our senses, binds, in Burkes words, a man to his country with ties which though light as air, are as strong as links of iron. That is why young men die in battle for their countrys sake and why old men plant trees they will never sit under.
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You don't have to preach honesty to men with creative purpose. Let a human being throw the engines of his soul into the making of something, and the instinct of workmanship will take care of his honesty.
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The great social adventure of America is no longer the conquest of the wilderness but the absorption of fifty different peoples.
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Love endures when the lovers love many things together And not merely each other.
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