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In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter Lippmann
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Walter Lippmann
Age: 85 †
Born: 1889
Born: September 23
Died: 1974
Died: December 14
Journalist
Politician
Writer
New York City
New York
Fact
Incapable
Facts
Consumers
Ends
Advertising
Real
Likes
Thinking
Thinks
Judgment
Fickle
Wants
Superstitious
Upon
Rests
More quotes by Walter Lippmann
The function of news is to signalize an event, the functionoftruth istobring to lightthehiddenfacts, toset them into relationwith each other, and make a picture of reality on which men can act.Only at those points, where social conditions take recognizable and measurable shape, do the body of truth and the body of news coincide.
Walter Lippmann
The host of men who stand between a great thinker and the average man are not automatic transmitters. They work on the ideas perhaps that is why a genius usually hates his disciples.
Walter Lippmann
Ideals are an imaginative understanding of that which is desirable in that which is possible.
Walter Lippmann
You and I are forever at the mercy of the census-taker and the census-maker. That impertinent fellow who goes from house to house is one of the real masters of the statistical situation. The other is the man who organizes the results.
Walter Lippmann
Democracy is much too important to be left to public opinion.
Walter Lippmann
Our conscience is not the vessel of eternal verities. It grows with our social life, and a new social condition means a radical change in conscience.
Walter Lippmann
There comes a time when even the reformer is compelled to face the fairly widespread suspicion of the average man that politics is an exhibition in which there is much ado about nothing.
Walter Lippmann
The mass of the reading public is not interested in learning and assimilating the results of accurate investigation.
Walter Lippmann
In a place where everybody thinks alike, nobody thinks very much.
Walter Lippmann
To create a minimum standard of life below which no human being can fall is the most elementary duty of the democratic state.
Walter Lippmann
Unless the reformer can invent something which substitutes attractive virtues for attractive vices, he will fail.
Walter Lippmann
If all power is in the people, if there is no higher law than their will, and if by counting their votes, their will may be ascertained - then the people may entrust all their power to anyone, and the power of the pretender and the usurper is then legitimate. It is not to be challenged since it came originally from the sovereign people.
Walter Lippmann
The search for moral guidance which shall not depend upon external authority has invariably ended in the acknowledgment of some new authority.
Walter Lippmann
Usually it is the stereotyped shape assumed by an event at an obvious place that uncovers the run of the news.
Walter Lippmann
Every man whose business it is to think knows that he must for part of the day create about himself a pool of silence.
Walter Lippmann
When everyone thinks alike, no one thinks very much.
Walter Lippmann
All men desire their own perfect adjustment, but they desire it, being finite men, on their own terms.
Walter Lippmann
The Bill of Rights does not come from the people and is not subject to change by majorities. It comes from the nature of things. It declares the inalienable rights of man not only against all government but also against the people collectively.
Walter Lippmann
I demand from you in the name of your principles the rights which I shall deny to you later in the name of my principles.
Walter Lippmann
If somebody can create an absolute system of beliefs and rules of conduct that will guide a business man at eleven o'clock in the morning, a boy trying to select a career, a woman in an unhappy love affair--well then, surely no pragmatist will object. He insists only that philosophy shall come down to earth and be tried out there.
Walter Lippmann
