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In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter Lippmann
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Walter Lippmann
Age: 85 †
Born: 1889
Born: September 23
Died: 1974
Died: December 14
Journalist
Politician
Writer
New York City
New York
Real
Likes
Thinking
Thinks
Judgment
Fickle
Wants
Superstitious
Upon
Rests
Fact
Incapable
Facts
Consumers
Ends
Advertising
More quotes by Walter Lippmann
Successful ... politicians are insecure and intimidated men. They advance politically only as they placate, appease, bribe, seduce, bamboozle or otherwise manage to manipulate the demanding and threatening elements in their constituencies.
Walter Lippmann
Our life is managed from behind the scenes: we are actors in dramas that we cannot interpret. Of almost no decisive event can we say: this was our own choosing. We happen upon careers, necessity pushing, blind inclination pulling. If we stop to think we are amazed that we should be what we are.
Walter Lippmann
The radical novelty of modern science lies precisely in the rejection of the belief... that the forces which move the stars and atoms are contingent upon the preferences of the human heart.
Walter Lippmann
Newspapers necessarilyand inevitably reflect, and therefore, in greater or lesser measure, intensify, the defective organization of public opinion.
Walter Lippmann
But what is propaganda, if not the effort to alter the picture to which men respond, to substitute one social pattern for another?
Walter Lippmann
The time has come to stop beating our heads against stone walls under the illusion that we have been appointed policeman to the human race.
Walter Lippmann
The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on.
Walter Lippmann
You don't have to preach honesty to men with creative purpose. Let a human being throw the engines of his soul into the making of something, and the instinct of workmanship will take care of his honesty.
Walter Lippmann
There comes a time when even the reformer is compelled to face the fairly widespread suspicion of the average man that politics is an exhibition in which there is much ado about nothing.
Walter Lippmann
The best servants of the people, like the best valets, must whisper unpleasant truths in the master's ear. It is the court fool, not the foolish courtier, whom the king can least afford to lose.
Walter Lippmann
There is nothing so good for the human soul as the discovery that there are ancient and flourishing civilized societies which have somehow managed to exist for many centuries and are still in being though they have had no help from the traveler in solving their problems.
Walter Lippmann
All men desire their own perfect adjustment, but they desire it, being finite men, on their own terms.
Walter Lippmann
The press does not tell us what to think, it tells us what to think about.
Walter Lippmann
Without some form of censorship, propaganda in the strict sense of the word is impossible. In order to conduct propaganda there must be some barrier between the public and the event.
Walter Lippmann
The public must be put in its place, so that it may exercise its own powers, but no less and perhaps even more, so that each of us may live free of the trampling and the roar of a bewildered herd.
Walter Lippmann
The consent of the governed is more than a safeguard against ignorant tyrants: it is an insurance against benevolent despots as well.
Walter Lippmann
No amount of charters, direct primaries, or short ballots will make a democracy out of an illiterate people.
Walter Lippmann
Whether or not birth control is eugenic, hygienic, and economic, it is the most revolutionary practice in the history of sexual morals.
Walter Lippmann
Once you touch the biographies of human beings, the notion that political beliefs are logically determined collapses like a pricked balloon.
Walter Lippmann
The American's conviction that he must be able to look any man in the eye and tell him to go to hell is the very essence of the free man's way of life.
Walter Lippmann
