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In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Walter Lippmann

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Walter Lippmann
Age: 85 †
Born: 1889
Born: September 23
Died: 1974
Died: December 14
Journalist
Politician
Writer
New York City
New York
Real
Likes
Thinking
Thinks
Judgment
Fickle
Wants
Superstitious
Upon
Rests
Fact
Incapable
Facts
Consumers
Ends
Advertising

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The central drama of our age is how the Western nations and the Asian peoples are to find a tolerable basis of co-existence.
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We must protect the right of our opponents to speak because we must hear what they have to say.
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When all think alike, then no one is thinking
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You and I are forever at the mercy of the census-taker and the census-maker. That impertinent fellow who goes from house to house is one of the real masters of the statistical situation. The other is the man who organizes the results.
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Men fall into a routine when they are tired and slack: it has all the appearance of activity with few of its burdens.
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Every man whose business it is to think knows that he must for part of the day create about himself a pool of silence.
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Ideals are an imaginative understanding of that which is desirable in that which is possible.
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We must remember that in time of war what is said on the enemy's side of the front is always propaganda and what is said on our side of the front is truth and righteousness, the cause of humanity and a crusade for peace.
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The news is not a mirror of social conditions, but the report of an aspect that has obtruded itself.
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The unions are the first feeble effort to conquer the industrial jungle for democratic life. They may not succeed, but if they don't their failure will be a tragedy for civilization, a loss of cooperative effort, a baulking of energy, and the fixing in American life of a class-structure.
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Usually it is the stereotyped shape assumed by an event at an obvious place that uncovers the run of the news.
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In a free society the state does not administer the affairs of men. It administers justice among men who conduct their own affairs.
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Many a time I have wanted to stop talking and find out what I really believed.
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Freedom to speak... can be maintained only by promoting debate.
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The invisible government [bosses] is malign. But the evil doesn't come from the fact that it plays horse with the Newtonian theory of the constitution. What is dangerous about it is that we do not see it, cannot use it, and are compelled to submit to it.
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The mass of the reading public is not interested in learning and assimilating the results of accurate investigation.
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And the principle which distinguishes democracy from all other forms of government is that in a democracy the opposition not only is tolerated as constitutional but must be maintained because it is in fact indispensable.
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The function of news is to signalize an event, the functionoftruth istobring to lightthehiddenfacts, toset them into relationwith each other, and make a picture of reality on which men can act.Only at those points, where social conditions take recognizable and measurable shape, do the body of truth and the body of news coincide.
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A really good diplomat does not go in for victories, even when he wins them.
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The devil is merely a fallen angel, and when God lost Satan he lost one of his best lieutenants.
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