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In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Walter Lippmann

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Walter Lippmann
Age: 85 †
Born: 1889
Born: September 23
Died: 1974
Died: December 14
Journalist
Politician
Writer
New York City
New York
Judgment
Fickle
Wants
Superstitious
Upon
Rests
Fact
Incapable
Facts
Consumers
Ends
Advertising
Real
Likes
Thinking
Thinks

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In making the great experiment of governing people by consent rather than by coercion, it is not sufficient that the party in power should have a majority. It is just as necessary that the party in power should never outrage the minority.
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The private citizen, beset by partisan appeals for the loan of his Public Opinion, will soon see, perhaps, that these appeals are not a compliment to his intelligence, but an imposition on his good nature and an insult to his sense of evidence.
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Great men, even during their lifetime, are usually known to the public only through a fictitious personality.
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There are at least two distinct selves, the public and regal self, the private and human.
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The emancipated woman has to fight something worse than the crusted prejudices of her uncles she has to fight the bewilderment in her own soul.
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The simple opposition between the people and big business has disappeared because the people themselves have become so deeply involved in big business.
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This is one of the paradoxes of the democratic movement - that it loves a crowd and fears the individuals who compose it - that the religion of humanity should have no faith in human beings.
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Men command fewer words than they have ideas to express, and language, as Jean Paul said, is a dictionary of faded metaphors.
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Ignore what a man desires and you ignore the very source of his power.
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When men are brought face to face with their opponents, forced to listen and learn and mend their ideas, they cease to be children and savages and begin to live like civilized men. Then only is freedom a reality, when men may voice their opinions because they must examine their opinions.
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Success makes men rigid and they tend to exalt stability over all the other virtues tired of the effort of willing they become fanatics about conservatism.
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Life is an irreversible process and for that reason its future can never be a repetition of the past.
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Usually it is the stereotyped shape assumed by an event at an obvious place that uncovers the run of the news.
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I demand from you in the name of your principles the rights which I shall deny to you later in the name of my principles.
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There is nothing disastrous in the temporary nature of our ideas. They are always that. But there may very easily be a train of evil in the self-deception which regards them as final. I think God will forgive us our skepticism sooner than our Inquisitions.
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It is at the cross-roads that skepticism is born, not in a hermitage.
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A large plural society cannot be governed without recognizing that, transcending its plural interests, there is a rational order with a superior common law.
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When everyone thinks alike, no one thinks very much.
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All achievement should be measured in human happiness.
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Franklin D. Roosevelt is no crusader. He is no tribune of the people. He is no enemy of entrenched privilege. He is a pleasant man who, without any important qualifications for the office, would very much like to be President.
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