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In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter Lippmann
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Walter Lippmann
Age: 85 †
Born: 1889
Born: September 23
Died: 1974
Died: December 14
Journalist
Politician
Writer
New York City
New York
Wants
Superstitious
Upon
Rests
Fact
Incapable
Facts
Consumers
Ends
Advertising
Real
Likes
Thinking
Thinks
Judgment
Fickle
More quotes by Walter Lippmann
We are concerned in public affairs, but immersed in our private ones.
Walter Lippmann
It requires wisdom to understand wisdom: the music is nothing if the audience is deaf.
Walter Lippmann
You cannot endow even the best machine with initiative the jolliest steamroller will not plant flowers.
Walter Lippmann
Before you can begin to think about politics at all, you have to abandon the notion that there is a war between good men and bad men.
Walter Lippmann
What a myth never contains is the critical power to separate its truth from its errors.
Walter Lippmann
Ignore what a man desires and you ignore the very source of his power.
Walter Lippmann
Life is an irreversible process and for that reason its future can never be a repetition of the past.
Walter Lippmann
The disesteem into which moralists have fallen is due at bottom to their failure to see that in an age like this one the function of the moralist is not to exhort men to be good but to elucidate what the good is. The problem of sanctions is secondary.
Walter Lippmann
The great social adventure of America is no longer the conquest of the wilderness but the absorption of fifty different peoples.
Walter Lippmann
Ages when custom is unsettled are necessarily ages of prophecy. The moralist cannot teach what is revealed he must reveal what can be taught. He has to seek insight rather than to preach.
Walter Lippmann
There are at least two distinct selves, the public and regal self, the private and human.
Walter Lippmann
What each man does is based not on direct and certain knowledge, but on pictures made by himself or given to him...
Walter Lippmann
The consent of the governed is more than a safeguard against ignorant tyrants: it is an insurance against benevolent despots as well.
Walter Lippmann
There is nothing so bad but it can masquerade as moral.
Walter Lippmann
Liberty may be an uncomfortable blessing unless you know what to do with it. That is why so many freed slaves returned to their masters, why so many emancipated women are only too glad to give up the racket and settle down. For between announcing that you will live your own life, and the living of it lie the real difficulties of any awakening.
Walter Lippmann
Men command fewer words than they have ideas to express, and language, as Jean Paul said, is a dictionary of faded metaphors.
Walter Lippmann
Success makes men rigid and they tend to exalt stability over all the other virtues tired of the effort of willing they become fanatics about conservatism.
Walter Lippmann
Where love exists with self-respect and joy, where a fine environment is provided for the child, where the parents live under conditions that neither stunt the imagination nor let it run to uncontrolled fantasy, there you have the family that modern men are seeking to create.
Walter Lippmann
In places where men are used to differences they inevitably become tolerant.
Walter Lippmann
In government offices which are sensitive to the vehemence and passion of mass sentiment public men have no sure tenure. They are in effect perpetual office seekers, always on trial for their political lives, always required to court their restless constituents.
Walter Lippmann