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On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, Did Alexander Graham Bell do any market research before he invented the telephone?

Walter Isaacson

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Walter Isaacson
Age: 72
Born: 1952
Born: May 20
Biographer
Journalist
Writer
New Orleans
Louisiana
Jobs
Reporters
Macintosh
Science
Bells
Graham
Done
Invented
Responded
Popular
Alexander
Market
Reporter
Research
Telephone
Asked
Bell
Scoffing
Type
Telephones
Unveiled

More quotes by Walter Isaacson

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for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.
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Terrorism is a horrible thing that is the great threat to civilization on our planet.
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You know, one of these things that happened in the '60s and '70s was this confluence of, sort of, a counter-culture with computer culture.
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It seems perverse to focus too much on the casualties or hardship in Afghanistan ...[Showing the misery of Afghanistan ran the risk of] promoting enemy propaganda...we must talk about how the Taliban are using civilian shields and how the Taliban have harboured the terrorists responsible for killing close up to 5,000 innocent people.
Walter Isaacson
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I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating. Steve Jobs
Walter Isaacson
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Mainly, the reason people who didn't succeed had trouble because they had trouble forming teams. They didn't know how to collaborate.
Walter Isaacson
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You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Excerpt From: Walter, Isaacson. “Steve Jobs.” Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. This material may be protected by copyright.
Walter Isaacson
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Steve has a reality distortion field.” When Hertzfeld looked puzzled, Tribble elaborated. “In his presence, reality is malleable. He can convince anyone of practically anything. It wears off when he’s not around, but it makes it hard to have realistic schedules.
Walter Isaacson
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Physics should represent a reality in time and space, free from spooky action at a distance.
Walter Isaacson
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I think when you're looking for people to interview, you want to make it fair and honest. You're not just bringing people on so you can beat them up or, you know, make fools out of them or something
Walter Isaacson
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Jobs did not know that Sculley had told Eisenstat he wanted to quit, but by then it didn't matter. Overnight, he had changed his mind and decided to stay. Despite the blowup the day before, he was still eager for Jobs to like him. So he agreed to meet the next afternoon.
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Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.
Walter Isaacson
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Without Steve Jobs, you would have well-designed computers, probably open and not integrated, but they wouldn't have sex appeal, they wouldn't have romance.
Walter Isaacson
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Innovation requires articulation.
Walter Isaacson
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One of the great pressures we're facing in journalism now is it's a lot cheaper to hire thumb suckers and pundits and have talk shows on the air than actually have bureaus and reporters
Walter Isaacson
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One of the strongest motives that leads men to art and science is escape from everyday life with its painful crudity and hopeless dreariness. Such men make this cosmos and its construction the pivot of their emotional life, in order to find the peace and security which they cannot find in the narrow whirlpool of personal experience.
Walter Isaacson
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I've always had an abundance of material about the subjects of my biographies.
Walter Isaacson
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I think that Benjamin Franklin felt very strongly in foreign policy in this world, that you needed to at least show some humility, especially when you were strong.
Walter Isaacson
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If you act like you can do something, then it will work.
Walter Isaacson
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I think it's really good that you have great competition among news networks, and for that matter all the networks in general. It's bringing more and more people in to watching the news.
Walter Isaacson