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We've always known you can gain circulation or viewers by cheapening the product, and now you're finding the bad driving out the good.
Walter Cronkite
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Walter Cronkite
Age: 92 †
Born: 1916
Born: November 4
Died: 2009
Died: July 17
Journalist
News Presenter
Saint Joseph
Missouri
Walter Leland Cronkite
Jr.
Walter Leland Cronkite
Jr
Products
Circulation
Known
Viewers
Good
Gain
Always
Product
Driving
Findings
Finding
Gains
More quotes by Walter Cronkite
Putting it as strongly as I can, the failure to give free airtime for our political campaigns endangers our democracy.
Walter Cronkite
Television... is not a substitute for print.
Walter Cronkite
A handful of us determine what will be on the evening news broadcasts, or, for that matter, in the New York Times or Washington Post or Wall Street Journal. Indeed it is a handful of us with this awesome power.And those [news stories] available to us already have been culled and re-culled by persons far outside our control.
Walter Cronkite
Reagan was an exceedingly likeable guy, just a heck of a nice fellow, despite his politics. He was funny and loved a good joke, the dirtier, I'm afraid the more ethnic, the better. I don't think he brought very much to the presidency, except charisma and success.
Walter Cronkite
America's health care system is neither healthy, caring, nor a system.
Walter Cronkite
The perils of duck hunting are great- especially for the duck.
Walter Cronkite
Whatever the cost of our libraries, the price is cheap compared to that of an ignorant nation.
Walter Cronkite
I am dumbfounded that there hasn't been a crackdown with the libel and slander laws on some of these would-be writers and reporters on the Internet.
Walter Cronkite
I am not a contemplative type, basically. I am much more of an action person and, as a consequence, I look forward to today and tomorrow and what's breaking.
Walter Cronkite
Everybody knows that there's a liberal, that there's a heavy liberal persuasion among correspondents.
Walter Cronkite
I've gone from the most trusted man in America to one of the most debated.
Walter Cronkite
The great sadness of my life is that I never achieved the hour newscast, which would not have been twice as good as the half-hour newscast, but many times as good.
Walter Cronkite
I'm very proud of what Harry Truman turned out to be in office and the record he made. Certainly I think he'll go down in history as one of the greats, because of his conscience, his determination to stick with what he knew was right.
Walter Cronkite
Never before probably has the need for interfaith commitment been nearly as great as it is at this very moment.
Walter Cronkite
Not only do we have a right to know, we have a duty to know what our Government is doing in our name.
Walter Cronkite
If that is what makes us liberals, so be it, just as long as in reporting the news we adhere to the first ideals of good journalism - that news reports must be fair, accurate and unbiased.
Walter Cronkite
For many years, I did my best to report on the issues of the day in as objective a manner as possible. When I had my own strong opinions, as I often did, I tried not to communicate them to my audience. Now, however, my circumstances are different. I am in a position to speak my mind. And that is what I propose to do.
Walter Cronkite
Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine.
Walter Cronkite
It seems to me that instead of cutting taxes, we ought to be increasing the taxes to pay off the deficit, rather than let that thing build up to the point where our grandchildren's grandchildren are going to be paying for our period of time and our years at the helm.
Walter Cronkite
As anchorman of the CBS Evening News, I signed off my nightly broadcasts for nearly two decades with a simple statement: And that's the way it is. To me, that encapsulates the newsman's highest ideal: to report the facts as he sees them, without regard for the consequences or controversy that may ensue.
Walter Cronkite