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We've always known you can gain circulation or viewers by cheapening the product, and now you're finding the bad driving out the good.

Walter Cronkite

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Walter Cronkite
Age: 92 †
Born: 1916
Born: November 4
Died: 2009
Died: July 17
Journalist
News Presenter
Saint Joseph
Missouri
Walter Leland Cronkite
Jr.
Walter Leland Cronkite
Jr
Findings
Finding
Gains
Products
Circulation
Known
Viewers
Good
Gain
Always
Product
Driving

More quotes by Walter Cronkite

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Our job is only to hold up the mirror - to tell and show the public what has happened.
Walter Cronkite
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Whatever the cost of our libraries, the price is cheap compared to that of an ignorant nation.
Walter Cronkite
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Putting it as strongly as I can, the failure to give free airtime for our political campaigns endangers our democracy.
Walter Cronkite
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Be kind to an old man.
Walter Cronkite
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I think it is absolutely essential in a democracy to have competition in the media, a lot of competition, and we seem to be moving away from that.
Walter Cronkite
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I guess I showed certain signs of being a workaholic in early years I had a magazine route very early on - I must have been about seven or eight years old or something like that - when I was carrying Liberty magazine, trying to win green and brown coupons I eventually [won] a pony.
Walter Cronkite
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So now the question is, basically, right now, how will the Osama Bin Laden tape affect the election? And I have a feeling that it could tilt the election a bit. In fact, I'm a little inclined to think that Karl Rove, the political manager at the White House, who is a very clever man, that he probably set up bin Laden to this thing.
Walter Cronkite
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I was lucky enough to have one of the first high school classes in the country.
Walter Cronkite
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Our task is not to tell the truth we are opinion molders.
Walter Cronkite
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In seeking truth you have to get both sides of a story.
Walter Cronkite
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Would it be better to have a president who cries easily? Well, that depends on what he cried about. I would not like the thought of a president who could not cry. That would be worse than one who cried over the right things. Which, in this case, would be the things I would cry over.
Walter Cronkite
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The profession of journalism ought to be about telling people what they need to know - not what they want to know.
Walter Cronkite
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I'm very proud of what Harry Truman turned out to be in office and the record he made. Certainly I think he'll go down in history as one of the greats, because of his conscience, his determination to stick with what he knew was right.
Walter Cronkite
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The perils of duck hunting are great- especially for the duck.
Walter Cronkite
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The debates are part of the unconscionable fraud that our political campaigns have become a format that defies meaningful discourse. They should be charged with sabotaging the electoral process.
Walter Cronkite
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I asked [my doctors] if I'd be able to play singles tennis and they said I could. That made me very happy since I haven't played in five years.
Walter Cronkite
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The sweet smell of the South, of Camellias and Azaleas, clings to Beaufort's ancient and historic buildings.
Walter Cronkite
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A handful of us determine what will be on the evening news broadcasts, or, for that matter, in the New York Times or Washington Post or Wall Street Journal. Indeed it is a handful of us with this awesome power.And those [news stories] available to us already have been culled and re-culled by persons far outside our control.
Walter Cronkite
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Freedom of the press is not just important to democracy, it is democracy.
Walter Cronkite
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I'm still ready to go to the moon, if they'll take me.
Walter Cronkite