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We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.

Wally Olins

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Wally Olins
Age: 83 †
Born: 1930
Born: December 19
Died: 2014
Died: April 14
Advertising Person
London
England
Wallace Olins
Behave
Rewards
Misbehave
Ones
Alert
Way
Punish
Good
Avoiding
Reward
Brands
Loyalty

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