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We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.

Wally Olins

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Wally Olins
Age: 83 †
Born: 1930
Born: December 19
Died: 2014
Died: April 14
Advertising Person
London
England
Wallace Olins
Way
Punish
Good
Avoiding
Reward
Brands
Loyalty
Behave
Rewards
Misbehave
Ones
Alert

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The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.
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What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
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