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Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.

W. Edwards Deming

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W. Edwards Deming
Age: 93 †
Born: 1900
Born: October 18
Died: 1993
Died: December 20
Composer
Economist
Engineer
Industrial Engineer
Statistician
University Teacher
Sioux City
Iowa
William Edwards Deming
W.E. Deming
W. E. Deming
Good
Product
Service
Generates
Gave
Customer
Products
Invent
Asked
Gas
Light
Lights
Doe
Electric
Nothing
Customers

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