Design is the conscious effort to impose a meaningful order

The only important thing about design is how it relates to people.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates it.

There are professions more harmful than industrial design but only a few of them

Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical.

If design is to be ecologically responsible, it must be independent of concern for the gross national product.

Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.

In 1970, Los Angeles became the first place where the total acreage used for roads and parking exceeded the amount of space given over to habitation.

We live in a society that penalizes highly creative individuals for their non-conformist autonomy. This makes the teaching of problem solving in design both discouraging and difficult. A...student (has) massive blocks against new ways of thinking, engendered by some 16 years of mis-education.

Design is the patterning and planning of any act toward a desired, foreseeable end... any attempt to separate design, to make it a thing-by-itself works, counter to the fact that design is the primary underlying matrix of life.