At one of the largest advertising agencies in America psychologists on the staff are probing sample humans in an attempt to find how to identify, and beam messages to, people of high anxiety, body consciousness, hostility, passiveness, and so on.

If the person you are trying to diagnose politically is some sort of intellectual, the chances are two to one he is a Democrat.

New pressures are causing ever more people to find their main satisfaction in their consumptive role rather than in their productive role. And these pressures are bringing forward such traits as pleasure-mindedness, self-indulgence, materialism, and passivity as conspicuous elements of the American character.

The most common characteristic of all police states is intimidation by surveillance. Citizens know they are being watched and overheard. Their mail is being examined. Their homes can be invaded.

You can't tell a millionaire's son from a billionaire's.

Leadership appears to be the art of getting others to want to do something you are convinced should be done

The Christian notion of the possibility of redemption is incomprehensible to the computer.

Furthermore, unlike Man's other great good friend the horse, the cat is no sweating serf of Man. The only labor she condescends to perform is to catch mice and rats, and that's fun.

Rock 'n Roll is monotony tinged with hysteria.

In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.

The difference between a top-flight creative man and the hack is his ability to express powerful meanings indirectly.